Overview
For the Victoria Beer campaign for the Day of the Dead in 2023, Wieden+Kennedy contacted me to work on the photo compositions and visuals that would be destined for social networks and OOH.
For the Victoria Beer campaign for the Day of the Dead in 2023, Wieden+Kennedy contacted me to work on the photo compositions and visuals that would be destined for social networks and OOH.
The creative & art direction of the agency was to maintain a vertical gradient from bottom to top, from orange to purple, making an allusion to the journey that souls undertake through the 13 heavens to reach eternal rest.
The agency also produced a series of photographs that would be used to include in the visuals. In addition, 3D assets of pyramids, vases and other elements inspired by Mexica mythology were developed.
Subsequently, the integration of all production assets was carried out in Photoshop. The result was a print & digital campaign that accompanied the campaign's hero video.
Client
Wieden+Kennedy México / Cerveza Victoria
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Services
Photo composition
Illustration
Visual design
Animation
Brand design
Social
Wieden+Kennedy México / Cerveza Victoria
—
Services
Photo composition
Illustration
Visual design
Animation
Brand design
Social
Creative direction
Alejandro Cabrera, Rodrigo Bonilla
Wieden+Kennedy México
—
Production
Rodrigo Bonilla, Estefanía Morgado, Samantha Herrera, Ana Mijares
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Craft team
Aarón Martínez, Mariana Zúñiga
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ECD
Jessica Apellaniz
—
Photography
Diego Flores
Alejandro Cabrera, Rodrigo Bonilla
Wieden+Kennedy México
—
Production
Rodrigo Bonilla, Estefanía Morgado, Samantha Herrera, Ana Mijares
—
Craft team
Aarón Martínez, Mariana Zúñiga
—
ECD
Jessica Apellaniz
—
Photography
Diego Flores
