![](https://cdn.myportfolio.com/bd90fd9e-20e6-43ac-9533-b92926bcb27b/61f6a77c-2d75-48fa-ac8a-290546c06932_rw_1920.png?h=2b4d2aac57d8948aa85301ae4db515c5)
Overview
In 2014, GRWPO celebrated its 15th anniversary. I received the invitation to develop the character that would identify them in their celebration.
In 2014, GRWPO celebrated its 15th anniversary. I received the invitation to develop the character that would identify them in their celebration.
Being a creative digital agency, my intention was to represent the company's digital innovation, always with a touch of humor.
![](https://cdn.myportfolio.com/bd90fd9e-20e6-43ac-9533-b92926bcb27b/5eab4efc-aa67-4ba6-90e4-b4362b47b010_rw_1920.png?h=360998b9b3045aa6e2d17b8d996ddb56)
![](https://cdn.myportfolio.com/bd90fd9e-20e6-43ac-9533-b92926bcb27b/3d8129cc-3326-49b2-9dcd-f6199edc2f5c_rw_1920.png?h=1b385077b2087694552f30c284f9ffcf)
In every project I like to develop a story, I feel that that makes it much more personal, and therefore I can add something of my own soul to each project.
The scene represented the assembly of a giant mecha. The design of the mecha should have a retro feel, in addition to obeying the visual trends of that year.
![](https://cdn.myportfolio.com/bd90fd9e-20e6-43ac-9533-b92926bcb27b/ade0d8c7-a03b-4c40-9071-21604ea2955e_rw_1920.png?h=f25855be964c18411e8804cff8aef476)
Client
GRWPO
—
Services
Art direction
Creative direction
Illustration
Visual design
Brand design
Social
GRWPO
—
Services
Art direction
Creative direction
Illustration
Visual design
Brand design
Social