In 2014, GRWPO celebrated its 15th anniversary. I received the invitation to develop the character that would identify them in their celebration.
Being a creative digital agency, my intention was to represent the company's digital innovation, always with a touch of humor.
In every project I like to develop a story, I feel that that makes it much more personal, and therefore I can add something of my own soul to each project.
The scene represented the assembly of a giant mecha. The design of the mecha should have a retro feel, in addition to obeying the visual trends of that year.

Art direction
Creative direction
Visual design
Brand design

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