Overview
For the launch of its travel booking app, Aeroméxico commissioned us to develop a hero piece that would serve to publicize the app..
For the launch of its travel booking app, Aeroméxico commissioned us to develop a hero piece that would serve to publicize the app..
The piece would be published on all the brand's digital channels; social media & OOH. In addition, it would allow the brand's internal team to make various adaptations.
My intention was to develop an aesthetic, friendly and premium piece to attract the attention of the target audience. By combining 3D and animation we would be able to obtain an enjoyable piece with a lot of kansei.
The job was to take care of all the art direction, storytelling, animation and the necessary 3D layout. The rendering engine used was Octane on Cinema4d software.
Client
Aeroméxico
—
Services
Art direction
Creative direction
Photo composition
3d layout
Illustration
Visual design
Animation
Brand design
Social
Aeroméxico
—
Services
Art direction
Creative direction
Photo composition
3d layout
Illustration
Visual design
Animation
Brand design
Social
Creative direction
Jorge Marrufo, Mauricio Gaya
Mediamonks méxico
—
Production
Rodrigo Bonilla, Regina Cárdenas, José Pedraza
—
Growth
Marcelo Planchart
—
3d rendering
Aarón Martínez
Jorge Marrufo, Mauricio Gaya
Mediamonks méxico
—
Production
Rodrigo Bonilla, Regina Cárdenas, José Pedraza
—
Growth
Marcelo Planchart
—
3d rendering
Aarón Martínez
