Overview
The food brand FUD was about to launch its new pizza that combined the flavors of chorizo and chicken. The challenge was to launch a campaign that was fun, irreverent, and that connected with young audiences between 20 and 30 years old.
The food brand FUD was about to launch its new pizza that combined the flavors of chorizo and chicken. The challenge was to launch a campaign that was fun, irreverent, and that connected with young audiences between 20 and 30 years old.
The idea was to generate a print and social media campaign that will connect with the public in a fun way. A very Mexican mischievous humor was used, accompanied by clean visual work. By always maintaining an elegant tone, we would avoid falling into the vulgar.
Each vignette recalled a love sequence between a little pig and a chicken, always in a fun and elegant way.
Each illustration could be communicated separately on the brand's social media channels.
Client
FUD
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Services
Art direction
Creative Direction
Illustration
Visual design
Animation
Brand design
Social
FUD
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Services
Art direction
Creative Direction
Illustration
Visual design
Animation
Brand design
Social
Creative Direction
Fernando Ortiz
Residencia
—
Copywriting
Fernando Ortiz, Néstor Díaz
—
Growth
Sergio Villalobos
Fernando Ortiz
Residencia
—
Copywriting
Fernando Ortiz, Néstor Díaz
—
Growth
Sergio Villalobos
