Overview
There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year.
There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year.
In order to make tourists more conscious when visiting these paradises, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.
As art director for Media Monks México, I was in charge of this project commissioned by Draftline Colombia. Working in record time to deliver the pieces in time for publication in the various media.
The work was a combination of several images into 3 photographic compositions, intended to serve as digital and outdoor prints. The creative direction was from the Draftline Colombia team with whom we obtained satisfactory results.
Client
Corona / Draftline Colombia
—
Services
Art direction
Photo composition
Illustration
Visual design
Animation
Brand design
Social
Corona / Draftline Colombia
—
Services
Art direction
Photo composition
Illustration
Visual design
Animation
Brand design
Social
Creative direction
Jose Luis Rueda, Carlos Lezama, Daniel Rincón, Daniel Jaramillo
Draftline / Mediamonks
—
Production
Paula Domínguez, Regina Cárdenas
—
DCG
Valentín Villamil
—
Global brands manager
Diego Pomareda
Jose Luis Rueda, Carlos Lezama, Daniel Rincón, Daniel Jaramillo
Draftline / Mediamonks
—
Production
Paula Domínguez, Regina Cárdenas
—
DCG
Valentín Villamil
—
Global brands manager
Diego Pomareda
